PRIVACY POLICY

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 Privacy Policy (GDPR / AVG Compliant)This privacy policy describes how theconcrete.be (hereinafter "we", "us", or "our") collects, uses, and shares your personal data when you visit our website or make a purchase. We respect your privacy and process your personal data in strict accordance with the European General Data Protection Regulation (GDPR/AVG).1. THE INFORMATION WE COLLECT
When you visit the Website or make a purchase, we collect the following data:

• Personal identification and contact details: Such as your name, billing address, shipping address, email address, and phone number.
• Payment details: Information necessary to process your payment (Note: credit card details are securely processed through our external payment providers and are not stored on our own servers).
• Usage information: Information about your interaction with the Website, such as your IP address, browser type, pages visited, and the time spent on the Website.
• Cookies and tracking technologies: Small text files used to operate the Website, perform analysis, and improve your shopping experience.

2. HOW DO WE USE YOUR DATA?
We process your personal data based on the necessity for the execution of a contract, legal obligations, or our legitimate interest. We use your data to:

• Process, produce, and deliver your orders (execution of the contract).
• Communicate with you regarding your order, billing, or customer service.
• Process payments and prevent fraud.
• Maintain, optimize, and secure the Website.
• Comply with our tax and legal obligations.

3. WITH WHOM DO WE SHARE YOUR DATA?
We never sell your data to third parties. We only share your data with trusted partners who assist us in our business operations, including:

• Logistics partners and courier services: To physically deliver your products.
• Payment providers and e-commerce platforms: (Such as GoDaddy Airo / Shopify) to process transactions securely.
• Legal authorities: If required by law or to protect our rights.

4. DATA RETENTION PERIOD
We do not store your personal data longer than is strictly necessary to achieve the purposes for which your data is collected. Administrative data (such as invoices and proof of payment) are legally stored for 7 years according to Belgian tax legislation.5. YOUR RIGHTS (ACCORDING TO GDPR/AVG)
As a resident of the European Union, you have the following rights regarding your personal data:

• Right of access: You may request to see what data we hold about you.
• Right to rectification: You may ask us to correct inaccurate data.
• Right to erasure (to be forgotten): You may ask us to delete your data (unless a legal obligation prevents this, such as the retention obligation for invoices).
• Right to restriction and objection: You may object to the processing of your data (e.g., for marketing purposes).
• Right to data portability: You have the right to receive your data in a structured format.

6. CONTACT AND COMPLAINTS
Would you like to exercise one of your rights or do you have questions about this policy? Please contact us at:

• Email: info@theconcrete.be

In addition, you have the right at any time to lodge a complaint with the Belgian Data Protection Authority (GBA) via www.gegevensbeschermingsautoriteit.be.